Why ICE behavioural insight support matters 

People smoke for many reasons. Habit, stress, identity and environment all play a part. ICE uses behavioural diagnostics to understand these influences. These insights help Stop for Life Sandwell create support that feels relevant, realistic and achievable for every resident. 

Coaching that supports real progress 

ICE coaches guide people through the difficult moments when cravings peak or motivation dips. They use habit mapping, motivational interviewing and planning tools to build confidence. Because the coaching adapts to each person's needs, individuals make progress in a way that feels sustainable and manageable. 

Data that strengthens decision-making 

ICE behavioural insight support gives Stop for Life Sandwell a clear view of engagement patterns, barriers and motivation levels. This helps the team adapt pathways, widen access and improve outcomes. It also gives partners across Sandwell the evidence they need to respond to local needs. 

A partnership that supports healthier communities 

Stop for Life Sandwell relies on ICE for expertise in behaviour change and health improvement. This partnership improves access, increases engagement and supports better quit outcomes across the local area. It also helps the system understand how to design services that work for different communities. 

Helping people quit smoking with confidence 

Through ongoing collaboration, Stop for Life Sandwell continues to grow and evolve its service with support from ICE. This ensures residents receive flexible, relevant and person-centred help at every stage of their quit journey. 

Anyone can sign up through the Stop for Life Sandwell website. The support is free, confidential and focused on what each person needs to quit smoking with confidence. 

To explore how ICE strengthens lifestyle services, visit ICE Creates and learn more about our integrated approach. You can also explore ICE’s integrated healthy lifestyle services and our wider behavioural insight approach on our website.